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About Us

Before baseball was donned “America’s Pastime” and before the word “Fitted” became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry.

After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation’s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.

As a generation thriving with inspiration, innovation and self-expression, we want to fuel youth’s passion for the arts, whether it’s music, fashion, dance, painting or writing. We want to offer programs and team up with organizations that expose youth and young adults to everything that encompasses Art and Culture.

As a company rooted in sports, we strive to support programs and organizations that provide opportunities for today’s youth to participate in sports and develop their athletic abilities. We know that not everyone gets the same opportunities and we want to help narrow the gap, one sporting event at a time.

From Buffalo to Tokyo, whether an employee works at our corporate headquarters, our manufacturing facility, or one of our global offices, we are committed to creating the best environment possible for employee success.